Faustine S Blog

CAN WE CONSIDER COMICS AS A MEDIA? HOW ARE THEY USED BY ENTERPRISES TODAY TO COMUNICATE ABOUT THEMSELVES?

02.jpg » Imagine R, Season 2 ! (By Jeanclode - Sébastien Touache, Nicolas Barrome and Mathieu Julien -, represented by the Lézilus agency).

If you like reading Comics, then you will enjoy this post. I hope so, actually.

I love reading comics. Ever since. And, little by little, I discovered new forms of comics. When you hear about comics, your first think can be about French and Belgian comic books, like "Astérix", "Tintin", "Bécassine" (between the firsts!), or "XIII", "Thorgal" etc.
But, since the 90s, a new movement has emerged in the comic books. Now, some can be understood and read like kind of illustrated novels, autobiographic illustrated books. There is more psychology in them and the characters are often quite real. Saying that, I'm thinking about comics writers edited by "L'Association" for example or "Atrabile", who chose to edit new writers, to give them a chance, like Marjane Satrapi, David B., Mattt Konture, Frederik Peeters and others…
Comic books serve the purpose of enterprise communication, publicity and promotion. Anyway, comic books have been praised these last years, and even thought as a teaching tool.
Besides, exist now some agencies that are specialized in communication through comics, like "Corporate Fiction", "Une bulle en plus" or still "Costume 3 Pièces" :
http://www.corporatefiction.fr/
http://www.unebulleenplus.fr/
http://www.costume3pieces.com/fr/

Well, there are a lot of things to think about Comics and Communication, Comics and enterprises? Can Comics have the status of a media ? Can they convey messages to inform people about special subjects ?
This will constitute, I think and hope, the subject of my thesis this year.

Baas_23.jpg
By Thomas Baas, for a bedding brand.
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